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Seo Smo Training

At IICE, we stay on top of the latest in technology to ensure that our services and products fulfil our clients’ needs in the best possible way.

SEO-SMO Training Course Details

Search engine optimization is the trump card of online business and online presence. Adopting SEO is getting tougher as the Google is an arrogant player. Without being up-to-date with the changes of Google and other search engines, you cannot win in this game. Now what are we doing? We placed a dependable team to keep an eye on the updates and our training team just goes with the flow. In short we are invincible.

Course Duration: 3 months

Seo Basics

Introduction – SEO,SMO, SEM, WWW, Domain, Google, Yahoo and Bing Local
Seo basic tips,tricks and optimization – History Of Search Engines, Seo techniques, Black, White, Grey Hat SEO, Google Algorithms, Analysis of website, Page Rank (PR) Algorithm, Local search
On page SEO – Content, Keyword Density, Image Optimization, Copywriting, Page title, Meta tags, Heading tag, Internal link, Footer Optimization, Url structure, HTML/W3C Validation.
Off page SEO – Page ranking, Directory Submission, Link building, Local business listing, Classifieds posting, Blogging, Social media Engines, Seo techniques, Black, White, Grey Hat SEO, Google Algorithms, Analysis of website, Page Rank (PR) Algorithm, Local search

Advanced SEO Techniques

Dynamic SEO -Wordpress, WordPress Plugin, Articles, Landing page, URL re-writing, Htaccess File, Robots.txt, Rss, video seo and mobile seo.
Research and Analysis – Market Research, Competitor Analysis, seo tools, Keyword Research and Analysis, PPC, SEO Reports, and Google Adwords
Keyword Strategies – Long Tail Keyword, Keyword Analysis, Keyword Reporting, Keyword Selection, Keyword Tools and Competition
Social media optimization – Facebook, Linkedin, Twitter, Marketing tips,
Google tools and Updates – PPC (Pay per click), CPC(Cost per Click), RPM(Revenue per thousand impressions), Panda, Pengiun, Webmasters, Analytics, Adsense, Adwords, sitemap
SEM (PPC) Pay Per Click Training – PPC, MCC, Bid Management, Ads Formatting, Display Network, location, Bounce Rate, Negative Keyword Strategies
Adsense Training – Strategies, Concept, ads training – earning tips and guideline
WordPress Training – WordPress installation, customization, backup, domain hosting, article writing tips tricks, blogging, seo plugins installation and guideline